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Zara: Fast fashion legend For domestic Clothing Enterprises, from design concept to the shelves only 10-15 days, inventory turnover to 12 times per year, each year more than 12,000 kinds of products to customers, 15% of the margin, this set of data may sound like just days side Night Tan. However, those in Spain, Zara has become a reality. 1975, the apprentice's AmancioOrtegaGaona remote town in northern Spain called Zara opened Arteixo small Clothing Shop, now, past the little-known Zara has grown into a leading global fashion brand. Zara because of its "affordable fast fashion", by "Business Review" as "the garment industry, Dell"; Harvard Business School, said Zara as "the most worthy of the brand in Europe"; such world-renowned Wharton School of Business College will be Zara as "a model of future manufacturing." So-called "affordable fast fashion", including the meaning of the following three aspects: Affordable: the price much lower than the same degree of fashion fashion brand. In addition to the store twice a year outside sales, Zara almost without any Advertisement , Saving the cost of parts to help customers; Fast: through strong vertical integration of supply chain and integration IT System to achieve rapid response to market; Fashion: Zara's design process is very concerned about the customers and the latest trends. Yield on the season past lives through control and deferred ensure always followed the latest fashion. Strategy to achieve rapid fashion, Zara has adopted a set of operational strategies: Product organization and design: Zara's product development strategy is rapid imitation, by the very fashionable around the world smell of buyers, Zara quickly capture trends and pop elements, and delivered to the headquarters; from design experts, market analysis composed of experts and buyers, the headquarters of the professional development team to discuss clothing style, color, Fabric , Price, and quickly reach a consensus. Zara nearly 40,000 a year designing new products, choose from 12,000 ~ 20,000 models on the market.
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Eco fashion used to only appeal to a minority of people as many eco materials and clothing were unappealing with little style - often hemp-based and only worn by fringe groups. However, increasingly eco-fashion is becoming mainstream with more high street stores stocking it and some eco-clothing designers exhibiting their items at shows like the London Fashion Week. To have eco-credentials, clothing has to be sustainable, made using limited energy and produced with minimal consequences to the environment, and there are more and more different materials being used to provide green alternatives to traditional nylons and unsustainable fibres.From organic cotton to bamboo, there a many alternative materials used for making fashion items and many are just as comfortable and practical a solution for specialist wear too.Acitvewear, once dominated by nylon products, now contains a wide range of bamboo clothing which is as practical and stylish, and even has added benefits over traditional materials.Eco fashion used to only appeal to a minority of people as many eco materials and clothing were unappealing with little style - often hemp-based and only worn by fringe groups.,Fashion is the fastest growing industry in India. With globalization, Indian fashion has reached global platforms and has introduced Saree to the world. India is now competing with leading nations of the world because of the growth in the fashion industry both within and beyond the country. India is a diverse nation and there's no particular style that is followed or looked upon to in the whole country, different regions in the country have their own sense of styling and dressing up and that's from where the Indian designers take their inspiration and create a beautiful blend of clothes giving them contemporary look and feel. Apart from the regional ensembles, the Bollywood element also holds an imperious part in Indian Fashion style. Let us have a look at some of the fashion designers who have taken the Indian fashion industry a notch higher and represented it internationally:,Whether the season is of summer or winter there is one thing that keeps on being used by the elders and younger and it is none other than the jackets. 2014 has been marked by the designers as a new era for the fashion of jackets especially Mens Bomber Jackets. A bomber jacket is a jacket with two pockets in front and was firstly made for the pilot of bombing raids. With the passage of time it has become a fashion trend and now it can be seen as an icon of style and glamour in many fashion weeks.
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